Food Tool for the Week: Niches

Today, there aren’t many industries in the U.S. that can claim near double-digit growth, but bottled water has been one of them. And according to Beverage Marketing, the value-added category is expected to double in the next five years. With a category this hot, niches are where opportunities for growth lie.

Check out these niche innovators:

Fortifido -The ''first-ever fortified water for pets with real functional benefits.''

Charles Calise, Cott’s director-innovation for North America said that “as a company, we look to make sure we stay innovative and ahead of the curve…and we know that trends in the pet category quickly follow trends in the human category.”

Activate Drinks – Vitamin-enhanced waters that don’t get mixed until the consumer is ready to drink them.

Working on the premise that vitamins loose their potency in water over time, Activate Drinks are packaged in bottles featuring an innovative cap, in which the vitamins and other supplements are stored separately to protect their freshness. With a twist of the cap, the ingredients are released into the water.

Are your clients taking advantage of all the niche opportunities for growth?

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