Just get back from a crazy work trip, a church mission or a weekend with your family or long distance s.o.? Fondly display these favorite travel routes in airport codes with Hubwear’s round-trip t-shirts.
As experiences take over from tangible status symbols, consumers will have to start telling each other stories to achieve their desired status. That’s a shift from brands telling a story to helping consumers figure out how to tell their status-worthy story.
By displaying favorite airport codes, Hubwear is giving the wearer a conversation starter and thus, the chance to tell their story behind the visuals.
With this shift in storytelling happening, any good or service that is status-conscious - and arguably, aren’t all? - it may well be worth figuring out how your clients’ goods or services can give consumers the tools needed to tell their story.
My T-Shirts: SGF to CAI - Place I’d Like to Visit LAS to TZA - Environmental Research I Did SGF to HOU - Where I Visit Family
Your Food Tools at Work for You.
Source: Trendwatching.com