Denny’s, yes I said Denny’s, is getting into the music business via its recently launched Adopt-a-Band program. The initial bands are EndeverafteR (Razor and Tie), Forever The Sickest Kids (Universal Motown Records), Foxy Shazam (New Weathermen/Ferret Music), Saving Abel (Virgin Records), Switches (Interscope) and Take The Crown (Rise Records). Every two months six new bands will be "adopted" and added to the site.

In addition, four higher profile bands -- Taking Back Sunday (Warner Bros. Records), Eagles of Death Metal (Rekords Rekords / Downtown), The All-American Rejects (Interscope), and Plain White T's (Hollywood Records) -- will create Rock Star Menus. Rock Star Menus will consist of a dish concocted by one of the bands. The first one, developed by Taking Back Sunday, will be available nationally in August. I suggest you take a road trip to Denny’s…who knows it may even turn into a culinary/music pilgrimage.

Chef Andrew Dismore is leading the charge for this innovative platform. Chef Andrew has been traveling the country cooking at premier music festivals like Sasquatch, chefing it up with America’s hottest bands, developing signature recipes with them and raising the bar on late night dining. Hats off to Denny’s for their innovative thinking and creative focus. Gotta love their slogan – Nothing Good Happens After Midnight, Except Denny’s.

Makes you think what can be done with the brands that we work with or the projects that we touch. Our network affiliates live and breathe creativity, exceeding expectations. Let’s take a page from Denny’s and leap into unexpected! Strategic creativity is an inspiring thing.

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